The company is a brainchild of a former AMA driving instructor Bruno Suplina ( trained by and worked there from 1992 to 2003) who wanted to "talk the talk and walk the walk" literally.
No more teaching about energy efficient driving by paying it " lip-service"; just do it!
There will be no vehicles used to provide tuition behind the wheel unless they are eco-friendly and fuel efficient as well. After all, there is a need to usher us into new, post-oil era so that we could preserve the environment we have at the moment while keeping our mobility intact.
Bruno has been a student at University of Alberta between 1989 and 1993, (major in Spanish and minor in French languages and literature) when driver-training opportunity side-tracked him from original intention of becoming a high school teacher of those languages.
Not a bad thing anyway as teaching driving skills and driving rules and regulations is still teaching in another way. Perhaps even more important since it directly involves the safety of the individual and those around him/her.
After short times working at other driving schools locally as well ( Royal Driving School and Meyer's Driving School), Bruno started his own academy to raise the standards in driving skills and improve the awareness of new drivers towards their immediate environment and future.